
Empty state concepts

Final empty state design

Design concepts with annotations: The purpose of the annotations is to A) quickly explain design rationales and show how they relate to back to user research and/or best practices, and B) highlight any concerns or unanswered questions.

Screens from the iOS app

Screens from the Android app








Findings from Company Page 1

Heuristic evaluation

Concepts created by Marketing

My list of assumptions, UX concerns, and recommendations.

My email wireframes

My email mockups

Various iterations

Each concept was roughly evaluated with a "blur" test. I also printed each design off in grayscale to ensure that the correct sense of hierarchy was still conveyed, both digitally and in print.

Eventually, a few concepts were chosen to be tested with our users.





