👋 Hi, I'm Riana. I am a research-driven IC design leader, and I love improving the way that design is fundamentally done within teams and organizations. I thrive in ambiguous problem spaces and have a lot of fun breaking down complex problems and building them back up into motivating opportunities. I believe the best design work happens when designers inform and contribute directly to business strategy, and I love working with design peers and cross-functional partners to achieve this. I am currently doing this work as a Principal Product Designer at Zillow.
My design expertise lies in design strategy, mixed methods research, process improvement and practice development, project leadership, and relationship management. I love leveraging insights from research to uproot assumptions and set design direction, and one of my top skills is my ability to talk to people, understand their roles and work, and connect the dots between people, processes, and opportunities. In fact, two of my nicknames at last job were The Source and The Great Connector.
Before Zillow, I worked at Truist (formerly SunTrust), where I focused on making banking faster and more flexible for large corporations and bank employees. Prior to this, I worked with a small group of amazing researchers and strategists at CareerBuilder to make the job hunting and hiring processes more manageable and motivating.
Armed with a bachelor's degree in industrial design and a minor in computer science from Georgia Institute of Technology, I am a systems thinker and a fervent user advocate and team leader. I work best in environments where curiosity, multidisciplinary collaboration, pathfinding, and user advocacy are valued, encouraged, and rewarded.
I am closely involved in both my local UX community and the UX community at large, and I am currently a mentor on ADPList. In my free time, I enjoy buying clothes on sale, watching docuseries, learning about personal finance and economics, and cooking.
My guiding design principles
• Reason from first principles
Understanding the "why"s and then moving forward from there. Digging into the surface problem and rallying the team around the core challenge.
• Clarity → Efficiency → Consistency → Beauty
When making design decisions, focus on making the first as good as possible before moving on to the second. Consistency in design doesn't come at the expense making sure things are easy to understand. More clear is better than saving an extra click.
• Understandable → Reliable → Predictable → Optimal
When improving, and when coaching others on improving, UX maturity and trust within cross-functional partnerships.
• Learn by doing, teach by example
When working with cross-functional partners or coaching other designers on their processes and approaches.